Google Algorithm Updates in 2016

Google Algorithm Updates in 2016


Within our article on Understanding Google's Algorithm [], a quick explanation was given on which the Google algorithm is and some general tips received to help the beginner to optimize their website for it. This article will enter much more depth on different tactics to use to increase optimize your site for higher rankings in Google's internet search engine. Google Algorithm

Types of Optimization

As explained in the last article, there is a numerous things needed to be done in order to properly and completely optimize your site to take advantage of Google's algorithm. Listed here is a quick list of the things we will be learning to optimize, that is explained in further depth shortly.

Things we will be going over in this article will incorporate: Text Links and Optimization, Content Optimization, Domain Registration, Whois Information, Click on Rates, PR (Pr), Traffic, Frequency of Updates, and IP address.

Text Links and Optimization

Although briefly explained within the first article, you will find new ways of acquiring links coming out on a regular basis, and having a deeper expertise in getting links to your web page from related ones is always important. As said before, try to stay away from the doorway pages or portals available, as well as the FFA pages, because they will hurt your rankings for the major search engines a lot more than help them. Be careful which team you request links from, when it comes to sites that are not as part of your specific category, or at the minimum make sure they have a section for the general area on their links page, such as a "web services" section if you are a website hosting company.

Links from completely unrelated sites with a page with links from all different categories from all over the internet will not benefit your site much, if at all. This being said, don't get worried if a site adds a hyperlink to your own with no request simply because they much like your site or services or product. A further traffic is always a bonus, and if you don't have a lot of incoming links, every tiny bit helps.

Content Optimization

Make certain your content is all associated with the subject your site is according to. Don't have articles on the latest video games if you sell furniture, as the keywords less difficult less likely to get acquired, and most people looking to buy furniture online don't wish to be bogged down looking through hundreds of pages of computer game reviews while buying couch that will match their family room set.

Free content sites will always be helpful, and although this content is duplicate, using the added articles and takes you will attract more visitors, increasing your rating through the quality of your respective traffic. Be sure to always add the article exactly as you've got it, and include the actual author's name and a link to their site at the very least. Stay away from tactics for example simply copying another site's most visited page for an article, even though you plan on giving an author name and a connect to where you got the knowledge from. This can be known as not only duplicate content, but can be another technique used by spammers to give a huge collection of "content" so that you can boost their rankings. As soon as the same information continues to be seen enough times with the Google spiders, it really is considered "duplicate content" and therefore disregarded.

The most important thing to remember when trying to optimize your site content is that writing your individual articles and information can provide your site with free, unique user generated content. This attracts browsers and at the same time impresses the Google spiders. Having completely unique content will even make other webmasters far more apt to link to your website as an "authority" in the field.

Domain Registration

Yet another thing checked for with the Google algorithm is the place where long your domain is in fact registered for. Many Spam sites only register website names for one year, leaving it to die so they can move on with an untainted website to attempt to spam their distance to the top rankings on Google. Keeping your domain registered for five or more years, although it may cost more initially, will help your rankings considerably in Google's search engine rank. Google Algorithm

Whois Information

Your Whois information, as stated in the previous article, is additionally taken into account when calculating your rankings about the search engine. Is your home address a real place, or was it falsified? Is your contact information up to date, including your phone number and mailing address? Will be your name associated with spam sites through the past? All this details are recorded and worked in to the algorithm. Just be sure to have your actual information used when registering web site, and make sure your contact info is accurate. Another tip should be to use your full name when registering a domain name, including middle name and also any titles, including Junior or the Third, as this will help to prevent confusion between yourself and other webmasters.

Click Through Rates (CTR)

Click on rates on your site are observed by Google as well. If your site is seen on the Google search results, the frequency of which is it clicked rather than the other 9 sites about the same page? This is tracked with many things in mind, including seasonal click through rates as well as current trends among browsers. On this system, if you possess a ski shop online, obviously your site will be ranked higher during the winter on certain keywords than in the summer. Likewise, in case you promote a beach resort online, in that case your site will be more probably be ranked higher in the summer months and during springbreak than during the winter or fall.

PR (Google's Page ranking)

PR, or Google's Page Ranking system, is a way to keep track of how popular your website is. This is determined through website visitors to your site as well as the volume of related sites linking for your own. The complexities with this system have not fully been discovered yet, but the main thing to know is the more related links as well as the more high quality traffic you have coming to your site the higher your PR will probably be. With links from high PR sites, your own PR will skyrocket, providing you with ever higher in Google's listings.

The algorithm also takes your PR into consideration when working out rankings. The higher PR your site has (on all of its pages), and also the longer your site carries a high PR, the more likely you are to get in the top rankings with Google. Even with a page ranking of 6 (out of 10), the results could be astounding, and your ranking within the search results will continue to grow.


Visitors are also monitored from your site, and even just how long your visitors stay. This enables Google to accurately gauge the amount of "real" traffic you get in almost any given month, and also the type of visitors you will get and the overall availability of your site. Now, for that younger sites that only obtain a few hits a day at most, this will not effect your rankings around the larger sites with hundreds or 1000s of visitors a day. As opposed to focusing on the amount of traffic you're able to your site, focus on the excellence of the traffic you receive. With additional visitors that stay longer and also stay to view your internet site and purchase your product or sign up as users, you need to be able to get better rankings than some of the sites that have three times the volume of traffic only one tenth the amount of time spent with that traffic on your site.

Quality is king, while quantity is just an added benefit on today's internet. Work on your quality then you can focus on the quantity.

Update Frequency

Spiders from Google also look at the frequency your site is updated making use of their new algorithm. The harder your site is updated, in essence, with fresh and unique content, the higher it is ranked in the Google search engine. If you take per month vacation, leaving your site to gather dust and soon you come back, be prepared for a stop by your rankings. If you update your site daily, alternatively, you can expect to be ranked greater (provided you have fresh, related content) than the sites that only update weekly.

Basically, as the old adage says, "You reap everything you sew." Or, put simply, the more work you place into something, the higher results will come of computer. In general, this remains true due to only Google, nevertheless the other search engines and directories at the same time.

IP Address

Even the IP address is considered in the Google Algorithm, that may be a good or scourge, depending on the other websites which are currently sharing your IP. Should you be on a specific IP address that is dedicated to your website, you have little to bother with, but if your IP is shared between multiple websites, you may have a real problem. IP addresses are recorded and compared between site and others online. If, for example, your internet site just happens to be for a passing fancy server as a spammer who shares your IP, not simply will Google delete the spammer using their rankings, but they could also delete your site only for being related to the Spam site.

Obviously, there are some simple solutions to this issue, including talking to your service provider to get a dedicated Internet protocol address specifically for your own site. This might cost a bit more per month or year, according to your billing schedule, though the benefits will be numerous. In the event you simply don't have the income to pay the extra money monthly, you can search through the sites that share your IP and report spammers in your hosting company. In nearly every case they will be ready and willing to get rid of spammers on their server. Google Algorithm